The Utterly Butterly Amul Girl Creator Dies at 74: Remembering Madan Kataria
Madan Kataria, the brilliant mind behind the beloved Amul Girl, passed away on June 21, 2023, at the age of 74. Kataria’s artistic prowess and contributions spanned across magazines, newspapers, and global advertising campaigns.

The Iconic Amul Girl
One of Kataria’s most iconic creations is the Amul Girl, a spirited and independent young woman who has emerged as a symbol of empowerment for women throughout India. The Amul Girl made her debut in 1966 and has since graced over 5,000 advertisements.
A Multifaceted Talent
Kataria’s artistic talents extended beyond the realm of the Amul Girl. He was a skilled cartoonist, with his captivating illustrations being featured in renowned Indian newspapers and magazines. Moreover, he founded the Bombay Cartoon Society, leaving an indelible mark on the Indian art scene.
Honors and Accolades
Recognizing his immense contributions, Kataria was awarded the prestigious Padma Shri, one of India’s highest civilian honors. This accolade underscored his significant impact on the artistic landscape of the country.
A Loss and a Lasting Legacy
Madan Kataria’s untimely demise leaves a void in the Indian art world. However, his incredible body of work will continue to inspire and entertain people for generations to come. As a true creative genius, his legacy will endure as a testament to his extraordinary talent and artistic vision.

In conclusion, the passing of Madan Kataria, the mastermind behind the Amul Girl and a renowned artist, is a profound loss for the creative sphere in India. His contributions have left an indelible mark, touching the lives of countless individuals. As we bid farewell to this remarkable talent, we take solace in the knowledge that his artistic legacy will forever be cherished and celebrated.
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